Introduction In modern fast-paced corporate environment, maintaining an edge of the rivals is crucial. Market research has always been a key approach for achieving a competitive advantage, but the emergence of AI technology has transformed this field. Tools driven by AI are transforming how businesses collect, process, and act upon information abo

Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the rivals is essential. Competitive analysis has always been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are reshaping how companies gather, process, and act upo

Introduction Social media marketing is evolving significantly in the last few years, driven by shifts in technology, user behavior, and business needs. One of the most notable shifts in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of businesses and